Today’s world is connected through digital communication. The advancement of digital communication plays an important role in healthcare management. The young generation utilizes digitalization in every aspect of life including their health management. Research studies reported younger patients have obtained an added value through utilizing digital communication.
The involvement of digital communication in the healthcare industry allows remote communication between patients and their clinicians more easily. It helps to build a patient-doctor relationship. Patients maintain clinical follow-up as digital communication increases their medical engagement. Health-conscious people are proactively participating in preventive measures by using digital communication.
Advancement of digital communication opens the door for patients, who can search for the best treatment option, appropriate healthcare facility, and expert clinician to treat their disease condition. Therefore, the general population also directly involved in healthcare development by increasing their knowledge by utilizing digital communication.
Digital Communication improves patient engagement
The patient can communicate through different forms of digital communication including texting, email, Skype, the personal portal of a particular healthcare system, which improves treatment outcome. The online patient portal of a healthcare system provides the opportunity to book an appointment, checking lab test reports, contact with the billing department, and respective healthcare professionals through a secured email portal.
The utilization of digital communication in the healthcare industry promotes better communication with patients. This platform increases patient pool by reminding, confirming, informing upcoming events. Patients also give positive reviews on the utilization of digital communication in the healthcare industry, as they believe this facility increases patient compliance and reduces patient harassment like unnecessary return visits.
Responsibility of the Healthcare industry in the utilization of Digital Communication
It is no doubt that technological advancement improves the healthcare system and easier for patients to avail of the best healthcare facility for them. But the healthcare industry should prepare some precautionary measures to prevent disclosure of patient privacy agreement.
Patient identity validation, server, and website security management are important for developing a patient portal. Digital communicators, healthcare providers, and the patient must be well aware of the privacy agreement. Healthcare providers must follow the stringent rule about the sharing of patient information details through web-server.
The prospect of Digital Communication
Indeed, digital communication cannot replace the necessity of direct meetings between healthcare providers and patients. Shortly, the involvement of digital communication in the healthcare industry will become more prominent. Therefore, the healthcare industry will need to be very much cautious to handle patient information. The involvement of digital communication in the healthcare industry brings an increasing trend of patient engagement, easy virtual interaction between patient and healthcare professionals, even within healthcare staff improving healthcare facilities in an ongoing way. In the future, digitalization offers a cost-effective treatment plan with a better overall health outlook.
Garvita Sharma is a great initiator and dynamic personality. She has around 16 years of experience in information technology sector into product development, training, digital marketing, fertility & hospital management software.
As an entrepreneur she has successfully launched ARTwebnet – A Digital Marketing Company with special focus on ART/IVF clinics and healthcare sector. The company is also providing gamut of software solutions to IVF clinics.