Best 5 methods to acquire more patients by IVF Clinics

IVF is one of the most effective methods of ART in which eggs are removed from the ovary and mixed with the sperm in a laboratory culture dish.

Reproductive tourism is a global scenario.  Patients travel globally around the world for their IVF Treatment & surrogacy as they want lower cost of their reproductive treatment, relief in legalities in IVF Treatment & surrogacy which are not available in their own country. So you can now better understand   that how important is digital marketing for your business, as more and more people are searching for fertility solution over internet. And with the help of digital marketing you can reach to thousands of your potential customers effectively worldwide.

As majority of the patients are from a young and middle age group who are tech savvy and uses internet to find almost any solution. You can stay in front of them like a consultant or a friend by providing your expertise knowledge in form of blogs. This makes digital marketing important for branding and growth of your business.

Daily many people are searching for IVF over Internet or Google.

Common questions people are asking to Google are:

• What is the process of IVF?
• How does IVF work?
• What’s the difference between PGD and IVF?
• What are the chances of IVF working for me?
• What is the cost of IVF?

A  U.N.-backed study in July 2012 estimated the surrogacy business at more than $400 million a year (£250 million), with over 3,000 fertility clinics across India.

With such a great opportunity to grow your business in Surrogacy industry, you need to have some edge to beat your competitors.

So, how to get that edge?

We are living in the digital era, where people judge you even before meeting you & understanding your offerings & knowledge from your presence over the internet.

So, first having a strong presence over the internet is very important to improve your visibility.

Steps to improve your visibility:

1. Create your website: Your website is the face of your business which will help your patients to connect with you.

2. Start your blog: Your blog is something for which people come on your website to gain knowledge, to get an insight about your clinic.

3. Get active on Social Media: Interesting facts on how people are breathing social media in their daily life.

• 71% of online adults use Facebook
• 23% of online adults use Twitter
• 26% use Instagram
• 28% use Pinterest
• 28% use LinkedIn

You can engage thousands of people with your brand on social media simply by being active & providing valuable information to your followers, which will help you in creating a strong identity over the internet.

4. Create discussion forums: these forums will allow your patients & visitors an open platform to discuss their problems with one another & allows you to share your expert advice with your patients, which will help you in making you an industry leader & ultimately helps you in improving your conversion rate.

5. Hire a digital marketing agency: These agencies will save a lot of your time in all theses stuff & they even guide you what to do & what not to do while maintaining your blogs, social media accounts etc. Having an expert on your side is always a great thing. Artwebnet.com is a dedicated full-service digital marketing agency for IVF and surrogacy that is delivering best internet marketing solutions.