ARTbaby is an Indian company which facilitates infertility treatment to the childless people. Their services includes all aspect of IVF and surrogacy treatment as appointment, IVF doctors, clinics, residential needs, transportation, sperm donors and surrogate mothers etc. They will provide all services to make their IVF/surrogacy patient more confident. They have online portal for those people are searching for IVF treatment online.
As ARTbaby decided to have a website for targeting IVF/surrogacy patients on internet searching for treatment through popular search engines (Google, Bing and Yahoo etc.). After completion website faced multiple problems are given below.
- Less number of visits on website.
- Inappropriate visitors.
- Less number of Enquiries.
- Decreased session time.
- Less percentage of returning visitors.
- Increased bounce rate.
We analysed their website for to check different online marketing components as SEO targeting, quality of content, resources for engagement and CTA placement. Found different problems are given below.
- Lack of keyword research.
- Bad keyword targeting.
- Keyword stuffing.
- Low quality content.
- Duplicate content.
- lack of quality backlinks.
- Lack of content.
- Lack of social media presence.
On the basis of our findings we decided to provide following services.
- SEO (on page & off page).
- Content optimization.
- Social media marketing.
- Pay per click advertisement.
After one month with our digital marketing services ARTbaby's website got following benefits
- Increment in new visitors to website increased.
- increased number of returning visitors (60%).
- Increased session time (10 min in average).
- Increment in number of queries.
- Increased conversions.
After applying our best internet marketing strategies based on our findings, ARTbaby's got increased ROI, low bounce rate from 78% to 30% and increased online leads/conversions in short time period.