ARTbaby is an Indian company which facilitates infertility treatment to the childless people. Their services includes all aspect of IVF and surrogacy treatment as appointment, IVF doctors, clinics, residential needs, transportation, sperm donors and surrogate mothers etc. They will provide all services to make their IVF/surrogacy patient more confident. They have online portal for those people are searching for IVF treatment online.


As ARTHealthCare's motive was to get business online. there was different difficulties to get such target audience are given below

  • Lack of awareness.
  • Targeting difficulties.
  • Engagement.
  • Content.
  • Social media incorporation
  • Lead generation.
  • Session time optimization.
  • Bounce rate.
  • Branding.

Our findings

We analysed their website on the basis of quantity and quality of audience targeting, SEO, Content, resources for engagement were not appropriate to get what they wanted from it. We found following issues with their content are

  • Lack of keyword targeting.
  • Bad keyword organisation.
  • High Keyword density.
  • Low quality content.
  • Copied content.
  • low quality backlinks.
  • Low amount of content.
  • Lack of social media incorporation.

Solution Provided 

On the basis of our findings we decided to provide following services.

  • Search Engine Optimization (on page & off page).
  • Content marketing.
  • Social media optimization.
  • Paid advertisement.
  • Blogging.


  ART HealthCare got ultimate results with out internet marketing strategies are given below

  • Branding.
  • B2B audiences.
  • Decreased bounce rate (70%-35%).
  • Optimized Session time (19 min in average). 
  • Increased inquiry.
  • Authority.
  • increment in Earnings..


We found lack of organised and well targeted content and applied our best SEO and Content strategy by that they got increment in their overall business.