ARTbaby Egg Donors

Project

ARTbaby is an Indian company which facilitates infertility treatment to the childless people. Their services includes all aspect of IVF and surrogacy treatment as appointment, IVF doctors, clinics, residential needs, transportation, sperm donors and surrogate mothers etc. They will provide all services to make their IVF/surrogacy patient more confident. They have online portal for those people are searching for IVF treatment online.

Challenge

For to increase their online clients/patients searching for egg donors, Frozen egg shipment ARTbabyeggdonnors decided to target IVF clinics, infertile couples and egg donors  through their website for increment in number of users and online sales. For to do so we found bellow challenges.

  • Audience targeting.
  • Engagement.
  • Content customization.
  • Social media incorporation
  • Lead generation.
  • Session time management.
  • Bounce rate optimization.
  • Branding.

Our findings

We analysed their website on the basis of quantity and quality of audience targeting, SEO, Content, resources for engagement were not appropriate to get what they wanted from it. We found following issues with their content are

  • Low quality keywords.
  • Irrelevant keyword targeting.
  • Bad Keyword density.
  • Bad content.
  • Duplicate content.
  • lack of quality backlinks.
  • Lack of content.
  • Lack of social media presence.

Solution Provided 

On the basis of our findings we decided to provide following services.

  • Search Engine Optimization (on page & off page).
  • Content improvement.
  • Social media marketing.
  • PPC advertisement.
  • Blogging.
  • Remarketing.

Results

  ARTbabyeggdonors got following benefits with us.

  • They Good traffic.
  • Relevant audiences.
  • increased number of returning visitors (65%).
  • Increased session time (15 min in average). 
  • Qualified queries.
  • Online reputation.
  • increment in Leads and Conversions.

Conclusion

After applying our stunning digital marketing strategy on the basis of our findings they got better response from their online presence with increased online visitors, number of users and leads within short time period.