How Important Twitter Marketing Is for Doctors and Clinics

Doctors and medical practitioners who are focusing on patients from different parts of the world or want to spread their healthcare services globally, need a better and strong platform of healthcare digital marketing and healthcare internet marketing. Not to mention social media presence and social networking that truly plays a pivotal role in better branding and make their reach to patient globally. Social networking sites are also the right mode of communication to keep patients and users updated with your services, anything new and achievements in this domain. Twitter is the most successful and much preferred social networking platform where more and more followers can make you a big brand.

Twitter – The Best Platform for Social Media Marketing

If available records are to be believed, Twitter has witnessed a significant growth of active user that are more than 300 million per month and sending more than 500 million tweets per day. It has been playing an important role making marketing strategies of the most of businesses more and more successful. Staying up-to-date with breaking news stories in the medical domain to follow trending topics, public figures and organizations are all that Twitter offers.

Twitter can help medical practice stay in touch with current patients, attract new patients and build online reputation. However, it looks easy than reality because Twitter following takes time, plenty of relevant posting and patience as these followers in turn become brand advocates for your medical office and staff.

Important Tips to Follow for More Organic and Genuine Followers and Patients

If you want to make the best of Twitter marketing for healthcare, here are a few tips and easy to follow points that will help you in making your clinic or brand names a globally renowned name. These tips will help you in organically gain more Twitter followers and patients.

Develop an Impressive and Well-Planned Following Strategy

As soon as you start to follow more people, your Twitter Page’s followers will increase automatically. Twitter users prefer to follow pages, if they follow them. For this, you should develop impressive and well-planned following strategies. You should follow patients and local community members.

  • Follow those who are relevant to your practice that includes popular news sources and health organizations and department of health.
  • You should stay in touch with local community partners like lab testing facilities or pharmacies.
  • Don’t forget to upload your email contracts to Twitter and follow your professional social circle along with your patient population.
  • Don’t make the mistake of buying Twitter followers. In bulk purchasing or in suspect of Twitter buying, Twitter can penalize you or suspend your account.

Sharable Posts with a Planned and Consistent Posting Calendar

Creating a page is not enough to make your presence effective and impressive in Twitter. You should create a perfect and well-planned sharable post with a planned and consistent posting calendar. You should ensure that your Twitter updates are relevant, sharable and useful.

Other important points to consider for better branding through Twitter for your healthcare domain include:

  • Creating a Thoughtful & Tactical Twitter Bio
  • Promoting Your Twitter Page through Offline and Online modes
  • Influence health community
  • Don’t forget to post your Twitter link to your news, articles and other promotional material that will help you in a number of ways.

Reaching a reputed healthcare internet marketing and healthcare digital marketing company is also an important decision to make. ARTWebNet has been offering you a complete healthcare internet marketing that include Twitter marketing services.


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About The Author

Garvita Sharma is a great initiator and dynamic personality. She has around 16 years of experience in information technology sector into product development, training, digital marketing, fertility & hospital management software. As an entrepreneur she has successfully launched ARTwebnet – A Digital Marketing Company with special focus on ART/IVF clinics and healthcare sector. The company is also providing gamut of software solutions to IVF clinics.